Your privacy is our priority. We are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and safeguard your data when you interact with our digital services, including our website thebluestorum.com.
This policy complies with the EU General Data Protection Regulation (GDPR) and relevant data protection laws. It applies to the following categories:
Customers and buyers
Prospective customers
Website visitors
Suppliers and business partners
We only collect personal data necessary for clear, legitimate purposes and retain it only for as long as needed to fulfill those purposes.
You may provide personal data when you:
Make a purchase or create an account
Contact our customer support team
Subscribe to newsletters or marketing communications
Participate in surveys, promotions, or feedback requests
Browse or interact with our website (see our Cookie Policy for more details)
| Purpose | Data Collected | Legal Basis | Retention Period |
|---|---|---|---|
| Order processing | Name, address, company details, VAT, email, phone | Contract | 5 years after purchase |
| Customer support | Contact details, communication history | Contract | 5 years |
| Marketing communications | Name, email, preferences | Consent | Until consent is withdrawn |
| Targeted advertising | Purchase and browsing behavior | Consent | Until consent is withdrawn |
| Surveys and feedback | Name, email, responses | Legitimate interest | 1 year |
| Usage analytics | Anonymized or aggregated data | Legitimate interest | 1 year |
| Legal obligations | Data required by law | Legal obligation | As required |
| Purpose | Data Collected | Legal Basis | Retention Period |
|---|---|---|---|
| Inquiry responses | Name, email, message | Legitimate interest | 3 months |
| Newsletter subscription | Name, email | Consent | Until consent is withdrawn |
| Marketing activities | Preferences, interactions | Consent | Until consent is withdrawn |
| User feedback | Name, email, responses | Legitimate interest | 1 year |
| Website performance | Pseudonymized analytics | Legitimate interest | 1 year |
| Security and fraud | IP address, technical logs | Legitimate interest | 1 year |
| Legal obligations | Relevant user data | Legal obligation | As required |
We do not sell your personal data.
We may share it with trusted third parties under strict data processing agreements, such as:
Shipping and logistics providers
Hosting and cloud service providers
Marketing and analytics partners
Legal or regulatory authorities, when required
All partners are contractually obligated to process your data securely and in full compliance with the GDPR.
We apply technical and organizational measures to protect your data, including:
Data encryption and controlled access
Regular software updates and security checks
Staff training on data protection practices
Encrypted backups and disaster recovery systems
While no system is completely immune to risks, we continuously improve our security protocols to safeguard your information.
You have the right to:
Access your personal data
Correct or update inaccurate data
Request deletion of your data (where applicable)
Restrict the processing of your data
Object to profiling or marketing
Receive your data in a portable format
To exercise your rights, please contact us using the information below.
Email: info@thebluestorum.com
(We do not list a physical office address, as this policy excludes company references.)
We may update this Privacy Policy from time to time to reflect changes in legal requirements or in our services. The latest version will always be available on thebluestorum.com. If significant changes are made, and where required, we will notify you and request renewed consent.